Draft for Casey · not sent
Christmas upsells: one matched funnel per product
25Christmas funnels, replacing 57 drafts
3offers per order (today: 2, the same for everyone)
£3.4k to £5.4kestimate, 15 Nov to 24 Dec (last year £3.2k)
Every order, today vs the plan
Today
1 · Basket popup
No offer
→
2 · After payment
Gold Blocked Heart Glass Display Dome
10% off
→
3 · Thank-you page
Happy Heart Balloon Mouse
20% off
Same two offers on every order. 0.97% and 0.90% took them in the last 30 days.
PlanExample: someone buys Father Christmas Mouse
1 · Basket popup
Skiing Mouse
Full price
→
2 · After payment
Gold Blocked Heart Glass Display Dome
10% off
→
3 · Thank-you page
Skiing Mouse + Baby Winter Mouse
20% off
The products their buyers already add, plus the Dome Olly wants kept on tiny animals.
At Christmas, people buy gift animals
November 2025 top sellers
December 2025 top sellers
So the sheep and hobby mice funnels matter as much as the Christmas range. Grey bar = no funnel of its own.
The 25 funnels
#1 wins when a basket holds two triggers. Hover a product for its evidence. Numbers on a product = stock under 100.
#1
Skiing Mouse
296 buyers last Q4 · 63% added more
1 · Basket popup
Father Christmas Mouse
Full price
→
2 · After payment
Gold Blocked Heart Glass Display Dome
10% off
→
3 · Thank-you page
Father Christmas Mouse + Gardener Mouse
20% off
Swapped out Christmas Pudding Mouse (13 left)
#2
Christmas Pudding Mouse
261 buyers last Q4 · 55% added more
1 · Basket popup
Father Christmas Mouse
Full price
→
2 · After payment
Gold Blocked Heart Glass Display Dome
10% off
→
3 · Thank-you page
Father Christmas Mouse + Skiing Mouse
20% off
Trigger: 13 left
#3
Father Christmas Mouse
197 buyers last Q4 · 64% added more
1 · Basket popup
Skiing Mouse
Full price
→
2 · After payment
Gold Blocked Heart Glass Display Dome
10% off
→
3 · Thank-you page
Skiing Mouse + Baby Winter Mouse
20% off
Swapped out Christmas Pudding Mouse (13 left)
#4
Mouse with Present
126 buyers last Q4 · 59% added more
1 · Basket popup
Father Christmas Mouse
Full price
→
2 · After payment
Gold Blocked Heart Glass Display Dome
10% off
→
3 · Thank-you page
Father Christmas Mouse + Skiing Mouse
20% off
Swapped out Christmas Pudding Mouse (13 left)
#5
Benedict the Nativity Donkey
283 buyers last Q4 · 49% added more
1 · Basket popup
Angel Gabriel Mouse
Full price
→
2 · After payment
Gold Blocked Heart Glass Display Dome
10% off
→
3 · Thank-you page
79Angel Gabriel Mouse + Three Wise Mice Nativity Set
20% off
Trigger: 95 left
#6
Angel Gabriel Mouse
156 buyers last Q4 · 63% added more
1 · Basket popup
95Benedict the Nativity Donkey
Full price
→
2 · After payment
Gold Blocked Heart Glass Display Dome
10% off
→
3 · Thank-you page
9579Benedict the Nativity Donkey + Three Wise Mice Nativity Set
20% off
Swapped out Three Wise Mice Nativity Set (79 left)
#7
Classic Nativity Set
66 buyers last Q4 · 52% added more
1 · Basket popup
95Benedict the Nativity Donkey
Full price
→
2 · After payment
Angel Gabriel Mouse
20% off
→
3 · Thank-you page
95Benedict the Nativity Donkey
20% off
Swapped out Angel Gabriel Mouse (322 left)Trigger: 23 left
#8
Three Wise Mice Nativity Set
48 buyers last Q4 · 65% added more
1 · Basket popup
Angel Gabriel Mouse
Full price
→
2 · After payment
Gold Blocked Heart Glass Display Dome
10% off
→
3 · Thank-you page
95Angel Gabriel Mouse + Benedict the Nativity Donkey
20% off
Trigger: 79 left
#9
David Donkey Christmas Decoration
131 buyers last Q4 · 68% added more
1 · Basket popup
86Skater Sheep Christmas Decoration
Full price
→
2 · After payment
Gretel Goose With A Gift Christmas Decoration
20% off
→
3 · Thank-you page
86
Skater Sheep Christmas Decoration + Robin Christmas Decoration
20% off
Trigger: 17 left
#10
Gretel Goose With A Gift Christmas Decoration
110 buyers last Q4 · 56% added more
1 · Basket popup
87Skater Mouse Christmas Decoration
Full price
→
2 · After payment
91Sven Snowman Christmas Decoration
20% off
→
3 · Thank-you page
8786Skater Mouse Christmas Decoration + Skater Sheep Christmas Decoration
20% off
Swapped out David Donkey Christmas Decoration (17 left)
#11
Skater Sheep Christmas Decoration
90 buyers last Q4 · 77% added more
1 · Basket popup
87Skater Mouse Christmas Decoration
Full price
→
2 · After payment
Gretel Goose With A Gift Christmas Decoration
20% off
→
3 · Thank-you page
87
54Skater Mouse Christmas Decoration + Paul Penguin Christmas Decoration
20% off
Swapped out David Donkey Christmas Decoration (17 left)Trigger: 86 left
#12
Randolph Reindeer Christmas Decoration
81 buyers last Q4 · 81% added more
1 · Basket popup
86Skater Sheep Christmas Decoration
Full price
→
2 · After payment
Gretel Goose With A Gift Christmas Decoration
20% off
→
3 · Thank-you page
86Skater Sheep Christmas Decoration + Robin Christmas Decoration
20% off
Swapped out David Donkey Christmas Decoration (17 left)Oversold: -8 left
#13
Heart and Flowers Sheep
503 buyers last Q4 · 42% added more
1 · Basket popup
Sheply Sheep with Heart Balloon
Full price
→
2 · After payment
Gold Blocked Heart Glass Display Dome
10% off
→
3 · Thank-you page
Sheply Sheep with Heart Balloon + Mouse with Pansy
20% off
#14
Knitting Nell Sheep
502 buyers last Q4 · 36% added more
1 · Basket popup
Shop Til You Drop Sheep
Full price
→
2 · After payment
Gold Blocked Heart Glass Display Dome
10% off
→
3 · Thank-you page
Shop Til You Drop Sheep
20% off
Trigger: 45 left
#15
Sheply Sheep with Heart Balloon
380 buyers last Q4 · 36% added more
1 · Basket popup
Heart and Flowers Sheep
Full price
→
2 · After payment
Gold Blocked Heart Glass Display Dome
10% off
→
3 · Thank-you page
Heart and Flowers Sheep
20% off
#16
Cuppa Tea Sheep
151 buyers last Q4 · 50% added more
1 · Basket popup
70Slice Of Cake Sheep
Full price
→
2 · After payment
Gold Blocked Heart Glass Display Dome
10% off
→
3 · Thank-you page
70
Slice Of Cake Sheep + Resting Sheep With Pussycat
20% off
Trigger: 98 left
#21
Cricketer Mouse
478 buyers last Q4 · 31% added more
1 · Basket popup
England Rugby Mouse
Full price
→
2 · After payment
Gold Blocked Heart Glass Display Dome
10% off
→
3 · Thank-you page
England Rugby Mouse + England Footballer Mouse
20% off
#22
Hiking Mouse
421 buyers last Q4 · 36% added more
1 · Basket popup
Gardener Mouse
Full price
→
2 · After payment
Gold Blocked Heart Glass Display Dome
10% off
→
3 · Thank-you page
Gardener Mouse + Top Teacher Mouse
20% off
Trigger: 55 left
#23
Dog Walker Mouse
413 buyers last Q4 · 46% added more
1 · Basket popup
Gardener Mouse
Full price
→
2 · After payment
Gold Blocked Heart Glass Display Dome
10% off
→
3 · Thank-you page
Gardener Mouse + Fishing Mouse
20% off
#24
Gardener Mouse
360 buyers last Q4 · 58% added more
1 · Basket popup
Dog Walker Mouse
Full price
→
2 · After payment
Gold Blocked Heart Glass Display Dome
10% off
→
3 · Thank-you page
55Dog Walker Mouse + Hiking Mouse
20% off
#25
England Rugby Mouse
314 buyers last Q4 · 41% added more
1 · Basket popup
Cricketer Mouse
Full price
→
2 · After payment
Gold Blocked Heart Glass Display Dome
10% off
→
3 · Thank-you page
Cricketer Mouse + Scotland Rugby Mouse
20% off
#17
Perry Puffin
348 buyers last Q4 · 38% added more
1 · Basket popup
Sarg Seagull
Full price
→
2 · After payment
Gold Blocked Heart Glass Display Dome
10% off
→
3 · Thank-you page
68Sarg Seagull + Cordelia Cat Christmas Decoration
20% off
#18
Felt Black Cat
235 buyers last Q4 · 51% added more
1 · Basket popup
50Felt Grey Cat
Full price
→
2 · After payment
Gold Blocked Heart Glass Display Dome
10% off
→
3 · Thank-you page
50Felt Grey Cat
20% off
Swapped out Felt Ginger Cat (1 left)
#19
Felt Ginger Cat
206 buyers last Q4 · 50% added more
1 · Basket popup
Felt Black Cat
Full price
→
2 · After payment
Gold Blocked Heart Glass Display Dome
10% off
→
3 · Thank-you page
50Felt Black Cat + Felt Grey Cat
20% off
Trigger: 1 left
#20
Felt Grey Cat
121 buyers last Q4 · 54% added more
1 · Basket popup
Felt Black Cat
Full price
→
2 · After payment
Gold Blocked Heart Glass Display Dome
10% off
→
3 · Thank-you page
Felt Black Cat
20% off
Swapped out Felt Ginger Cat (1 left)Trigger: 50 left
Plus one for everything else
Any other
product
product
Last
Everything else
The live Glass Dome funnel, updated
1 · Basket popup
No offer
→
2 · After payment
Gold Blocked Heart Glass Display Dome + Heart and Flowers Sheep
Dome 10% off, then sheep 20% off
→
3 · Thank-you page
Heart and Flowers Sheep + Father Christmas Mouse + Skiing Mouse
20% off
After payment: Dome first, Heart and Flowers Sheep if they say no (replaces the AI picks, which showed nothing)Thank-you: Christmas bestsellers replace Happy Heart Balloon Mouse
What it could be worth this Christmas
Last Christmas15 Nov to 24 Dec 2025
£3.2k
Plan, lowDome at this autumn's rate£3.4k
Plan, highDome back to last year's rate£5.4k
Glass DomeThank-you pageBasket popup (new)
Small money next to the store, but it's three offers on almost every order instead of two generic ones.
Stock to fix first
25 = minimum to use as an offer
Timeline
13 Nov
Rebuild
57 drafts merged into 25 funnels, still unpublished
16 Nov
Go live
Publish in Zipify, set priority order
27-30 Nov
Black Friday
Check take rates daily
Mid Dec
Last Christmas post
Christmas-only funnels switch off (scheduled)
Jan
Reset
Gift sheep, hobby mice and cats stay. Re-pick for spring
Next steps
- Casey approves this page. I rebuild the drafts into these 25 funnels (all unpublished) and you archive the 7 Halloween ones and the test funnel in Zipify.
- Restock Knitting Nell (45) and Hiking Mouse (55). They're December's #1 and #2 sellers.
- Check the Black Friday offer. If it's a sitewide discount, decide whether 20% upsells stack on top.
Sources: Shopify web orders Oct to Dec 2025 (14,340) for pairs; live Shopify stock 12 Nov 2026; Zipify OCU stats (last 30 days; 15 Nov to 24 Dec 2025). Partner rules: at least 5 orders together, 2x more often than chance, 25+ in stock. Estimate assumptions: about 40% of orders hold a trigger product; popup take 2% to 4% at about £19 (no SHF history); thank-you 2.3% (last Christmas) to 3.5% at about £16; Dome 0.97% to 1.40% at £25.56. An estimate, not a forecast. Margin at 20% off: 75% to 89% after product cost (17 Oct check).