Draft for Casey · not sent

Christmas upsells: one matched funnel per product

25Christmas funnels, replacing 57 drafts

3offers per order (today: 2, the same for everyone)

£3.4k to £5.4kestimate, 15 Nov to 24 Dec (last year £3.2k)

Every order, today vs the plan

Today

1 · Basket popup

No offer

→

2 · After payment

Gold Blocked Heart Glass Display Dome

10% off

→

3 · Thank-you page

Happy Heart Balloon Mouse

20% off

Same two offers on every order. 0.97% and 0.90% took them in the last 30 days.

PlanExample: someone buys Father Christmas Mouse

1 · Basket popup

Skiing Mouse

Full price

→

2 · After payment

Gold Blocked Heart Glass Display Dome

10% off

→

3 · Thank-you page

Skiing Mouse + Baby Winter Mouse

20% off

The products their buyers already add, plus the Dome Olly wants kept on tiny animals.

At Christmas, people buy gift animals

November 2025 top sellers

Cricketer Mouse 229

Sheply Sheep with Heart Balloon 202

Heart and Flowers Sheep 193

Dog Walker Mouse 187

England Rugby Mouse 168

Knitting Nell Sheep 165

December 2025 top sellers

Knitting Nell Sheep 293

Hiking Mouse 227

Heart and Flowers Sheep 198

Gardener Mouse 174

Dog Walker Mouse 161

Happy Heart Balloon Mouse 161

So the sheep and hobby mice funnels matter as much as the Christmas range. Grey bar = no funnel of its own.

The 25 funnels

#1 wins when a basket holds two triggers. Hover a product for its evidence. Numbers on a product = stock under 100.

Skiing Mouse

296 buyers last Q4 · 63% added more

1 · Basket popup

Father Christmas Mouse

Full price

→

2 · After payment

Gold Blocked Heart Glass Display Dome

10% off

→

3 · Thank-you page

Father Christmas Mouse + Gardener Mouse

20% off

Swapped out Christmas Pudding Mouse (13 left)

Christmas Pudding Mouse

261 buyers last Q4 · 55% added more

1 · Basket popup

Father Christmas Mouse

Full price

→

2 · After payment

Gold Blocked Heart Glass Display Dome

10% off

→

3 · Thank-you page

Father Christmas Mouse + Skiing Mouse

20% off

Trigger: 13 left

Father Christmas Mouse

197 buyers last Q4 · 64% added more

1 · Basket popup

Skiing Mouse

Full price

→

2 · After payment

Gold Blocked Heart Glass Display Dome

10% off

→

3 · Thank-you page

Skiing Mouse + Baby Winter Mouse

20% off

Swapped out Christmas Pudding Mouse (13 left)

Mouse with Present

126 buyers last Q4 · 59% added more

1 · Basket popup

Father Christmas Mouse

Full price

→

2 · After payment

Gold Blocked Heart Glass Display Dome

10% off

→

3 · Thank-you page

Father Christmas Mouse + Skiing Mouse

20% off

Swapped out Christmas Pudding Mouse (13 left)

Benedict the Nativity Donkey

283 buyers last Q4 · 49% added more

1 · Basket popup

Angel Gabriel Mouse

Full price

→

2 · After payment

Gold Blocked Heart Glass Display Dome

10% off

→

3 · Thank-you page

Angel Gabriel Mouse + Three Wise Mice Nativity Set

20% off

Trigger: 95 left

Angel Gabriel Mouse

156 buyers last Q4 · 63% added more

1 · Basket popup

Benedict the Nativity Donkey

Full price

→

2 · After payment

Gold Blocked Heart Glass Display Dome

10% off

→

3 · Thank-you page

Benedict the Nativity Donkey + Three Wise Mice Nativity Set

20% off

Swapped out Three Wise Mice Nativity Set (79 left)

Classic Nativity Set

66 buyers last Q4 · 52% added more

1 · Basket popup

Benedict the Nativity Donkey

Full price

→

2 · After payment

Angel Gabriel Mouse

20% off

→

3 · Thank-you page

Benedict the Nativity Donkey

20% off

Swapped out Angel Gabriel Mouse (322 left)Trigger: 23 left

Three Wise Mice Nativity Set

48 buyers last Q4 · 65% added more

1 · Basket popup

Angel Gabriel Mouse

Full price

→

2 · After payment

Gold Blocked Heart Glass Display Dome

10% off

→

3 · Thank-you page

Angel Gabriel Mouse + Benedict the Nativity Donkey

20% off

Trigger: 79 left

David Donkey Christmas Decoration

131 buyers last Q4 · 68% added more

1 · Basket popup

Skater Sheep Christmas Decoration

Full price

→

2 · After payment

Gretel Goose With A Gift Christmas Decoration

20% off

→

3 · Thank-you page

Skater Sheep Christmas Decoration + Robin Christmas Decoration

20% off

Trigger: 17 left

#10

Gretel Goose With A Gift Christmas Decoration

110 buyers last Q4 · 56% added more

1 · Basket popup

Skater Mouse Christmas Decoration

Full price

→

2 · After payment

Sven Snowman Christmas Decoration

20% off

→

3 · Thank-you page

Skater Mouse Christmas Decoration + Skater Sheep Christmas Decoration

20% off

Swapped out David Donkey Christmas Decoration (17 left)

#11

Skater Sheep Christmas Decoration

90 buyers last Q4 · 77% added more

1 · Basket popup

Skater Mouse Christmas Decoration

Full price

→

2 · After payment

Gretel Goose With A Gift Christmas Decoration

20% off

→

3 · Thank-you page

Skater Mouse Christmas Decoration + Paul Penguin Christmas Decoration

20% off

Swapped out David Donkey Christmas Decoration (17 left)Trigger: 86 left

#12

Randolph Reindeer Christmas Decoration

81 buyers last Q4 · 81% added more

1 · Basket popup

Skater Sheep Christmas Decoration

Full price

→

2 · After payment

Gretel Goose With A Gift Christmas Decoration

20% off

→

3 · Thank-you page

Skater Sheep Christmas Decoration + Robin Christmas Decoration

20% off

Swapped out David Donkey Christmas Decoration (17 left)Oversold: -8 left

#13

Heart and Flowers Sheep

503 buyers last Q4 · 42% added more

1 · Basket popup

Sheply Sheep with Heart Balloon

Full price

→

2 · After payment

Gold Blocked Heart Glass Display Dome

10% off

→

3 · Thank-you page

Sheply Sheep with Heart Balloon + Mouse with Pansy

20% off

#14

Knitting Nell Sheep

502 buyers last Q4 · 36% added more

1 · Basket popup

Shop Til You Drop Sheep

Full price

→

2 · After payment

Gold Blocked Heart Glass Display Dome

10% off

→

3 · Thank-you page

Shop Til You Drop Sheep

20% off

Trigger: 45 left

#15

Sheply Sheep with Heart Balloon

380 buyers last Q4 · 36% added more

1 · Basket popup

Heart and Flowers Sheep

Full price

→

2 · After payment

Gold Blocked Heart Glass Display Dome

10% off

→

3 · Thank-you page

Heart and Flowers Sheep

20% off

#16

Cuppa Tea Sheep

151 buyers last Q4 · 50% added more

1 · Basket popup

Slice Of Cake Sheep

Full price

→

2 · After payment

Gold Blocked Heart Glass Display Dome

10% off

→

3 · Thank-you page

Slice Of Cake Sheep + Resting Sheep With Pussycat

20% off

Trigger: 98 left

#21

Cricketer Mouse

478 buyers last Q4 · 31% added more

1 · Basket popup

England Rugby Mouse

Full price

→

2 · After payment

Gold Blocked Heart Glass Display Dome

10% off

→

3 · Thank-you page

England Rugby Mouse + England Footballer Mouse

20% off

#22

Hiking Mouse

421 buyers last Q4 · 36% added more

1 · Basket popup

Gardener Mouse

Full price

→

2 · After payment

Gold Blocked Heart Glass Display Dome

10% off

→

3 · Thank-you page

Gardener Mouse + Top Teacher Mouse

20% off

Trigger: 55 left

#23

Dog Walker Mouse

413 buyers last Q4 · 46% added more

1 · Basket popup

Gardener Mouse

Full price

→

2 · After payment

Gold Blocked Heart Glass Display Dome

10% off

→

3 · Thank-you page

Gardener Mouse + Fishing Mouse

20% off

#24

Gardener Mouse

360 buyers last Q4 · 58% added more

1 · Basket popup

Dog Walker Mouse

Full price

→

2 · After payment

Gold Blocked Heart Glass Display Dome

10% off

→

3 · Thank-you page

Dog Walker Mouse + Hiking Mouse

20% off

#25

England Rugby Mouse

314 buyers last Q4 · 41% added more

1 · Basket popup

Cricketer Mouse

Full price

→

2 · After payment

Gold Blocked Heart Glass Display Dome

10% off

→

3 · Thank-you page

Cricketer Mouse + Scotland Rugby Mouse

20% off

#17

Perry Puffin

348 buyers last Q4 · 38% added more

1 · Basket popup

Sarg Seagull

Full price

→

2 · After payment

Gold Blocked Heart Glass Display Dome

10% off

→

3 · Thank-you page

Sarg Seagull + Cordelia Cat Christmas Decoration

20% off

#18

Felt Black Cat

235 buyers last Q4 · 51% added more

1 · Basket popup

Felt Grey Cat

Full price

→

2 · After payment

Gold Blocked Heart Glass Display Dome

10% off

→

3 · Thank-you page

Felt Grey Cat

20% off

Swapped out Felt Ginger Cat (1 left)

#19

Felt Ginger Cat

206 buyers last Q4 · 50% added more

1 · Basket popup

Felt Black Cat

Full price

→

2 · After payment

Gold Blocked Heart Glass Display Dome

10% off

→

3 · Thank-you page

Felt Black Cat + Felt Grey Cat

20% off

Trigger: 1 left

#20

Felt Grey Cat

121 buyers last Q4 · 54% added more

1 · Basket popup

Felt Black Cat

Full price

→

2 · After payment

Gold Blocked Heart Glass Display Dome

10% off

→

3 · Thank-you page

Felt Black Cat

20% off

Swapped out Felt Ginger Cat (1 left)Trigger: 50 left

Plus one for everything else

Any other
product

Last

Everything else

The live Glass Dome funnel, updated

1 · Basket popup

No offer

→

2 · After payment

Gold Blocked Heart Glass Display Dome + Heart and Flowers Sheep

Dome 10% off, then sheep 20% off

→

3 · Thank-you page

Heart and Flowers Sheep + Father Christmas Mouse + Skiing Mouse

20% off

After payment: Dome first, Heart and Flowers Sheep if they say no (replaces the AI picks, which showed nothing)Thank-you: Christmas bestsellers replace Happy Heart Balloon Mouse

What it could be worth this Christmas

Last Christmas15 Nov to 24 Dec 2025 £3.2k

Plan, lowDome at this autumn's rate£3.4k

Plan, highDome back to last year's rate£5.4k

Glass DomeThank-you pageBasket popup (new)

Small money next to the store, but it's three offers on almost every order instead of two generic ones.

Stock to fix first

Randolph Reindeer Christmas DecorationTrigger, oversold -8

Felt Ginger CatTrigger + old offer 1

Christmas Pudding MouseTrigger + old offer in 6 drafts 13

David Donkey Christmas DecorationTrigger + old offer in 6 drafts 17

Classic Nativity SetTrigger 23

Knitting Nell Sheep#1 seller in December 45

Felt Grey CatNew offer 50

Hiking Mouse#2 seller in December 55

Slice Of Cake SheepOffer 70

25 = minimum to use as an offer

Timeline

13 Nov

Rebuild

57 drafts merged into 25 funnels, still unpublished

16 Nov

Go live

Publish in Zipify, set priority order

27-30 Nov

Black Friday

Check take rates daily

Mid Dec

Last Christmas post

Christmas-only funnels switch off (scheduled)

Jan

Reset

Gift sheep, hobby mice and cats stay. Re-pick for spring

Next steps

Casey approves this page. I rebuild the drafts into these 25 funnels (all unpublished) and you archive the 7 Halloween ones and the test funnel in Zipify.
Restock Knitting Nell (45) and Hiking Mouse (55). They're December's #1 and #2 sellers.
Check the Black Friday offer. If it's a sitewide discount, decide whether 20% upsells stack on top.

Sources: Shopify web orders Oct to Dec 2025 (14,340) for pairs; live Shopify stock 12 Nov 2026; Zipify OCU stats (last 30 days; 15 Nov to 24 Dec 2025). Partner rules: at least 5 orders together, 2x more often than chance, 25+ in stock. Estimate assumptions: about 40% of orders hold a trigger product; popup take 2% to 4% at about £19 (no SHF history); thank-you 2.3% (last Christmas) to 3.5% at about £16; Dome 0.97% to 1.40% at £25.56. An estimate, not a forecast. Margin at 20% off: 75% to 89% after product cost (17 Oct check).